Diana has over 15 years experience in marketing and technology. She provides strategic and hands-on training on social media, brand storytelling, stand-out content, crowdfunding campaigns and cultural shift to thinking customer. Diana launched her first venture in 1998, consulting for retail businesses and she was among the first to join the Internet bubble in Montreal. She later joined Orange-France Telecom in France where she wore many hats as leading the transformation toward a customer-centric organization and overseeing project performance of more than fifty technology innovations. In December 2011, Diana launched DFY consulting (form. Yazziness), a social strategy service company working across a broad range of company sizes, She has been successful in developing and executing strategies around solution sets that consistently generate above average revenue growth. She possesses a keen ability to influence key market players and is talented at building trusted relationships, establishing a wide network of business contacts. Diana is also speaker at marketing and corporate events, editor of DFY, and occasional guest blogger at Huffington Post and Infopresse.